Ceský sen (2004)
Director: Vít Klusák, Filip Remunda
Runtime: 90 min
Two students of film directing decided to organize a marketing campaign for the opening of a non-existent hypermarket and over 2000 people show up on the opening day. Throughout the film we see the process of image creation and advertising to the public, the way of thinking of people involved in advertising and so on. It’s important to note that this entire story takes place at a time when the Czech government conducted a vast campaign to join the EU and the film shows how using aggressive media campaigns can manipulate people and deceive them into agreeing with something that doesn’t suit them, do something to their detriment or … attend the opening of a non-existent shopping center.
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